19 Jun 2023
There’s a lot of competition in the recruitment industry, which makes standing out as a recruiter or a recruitment agency difficult.
Businesses are sick of getting the same sales pitches and email messages, so standing out among the crowd is essential; therefore, your company’s marketing strategy must be unique.
Coming up with a unique marketing strategy means thinking outside the box. You need to think of creative ways of marketing your company. But first, see if you can answer these questions:
How are you different from other agencies?
What benefits do you offer?
How are you unique as a company?
Once you’ve answered them, you’ll either have basic beginnings and understanding of where to take your marketing plan, or you will think, ‘My company isn’t really different from any other agency’. At this point, it’s worth considering how to make your company different or focus on one point. i.e., do you offer the best possible service to clients that is unusual to other companies?
You may decide at this stage that you would like your business to reposition slightly so that it is more squarely aimed at a certain demographic that you believe may be the key to future success.
It could be the perfect time for a slight rebrand if you've not implemented a marketing strategy previously. Add a catchy tagline, update your website design, and consider what company values and messages you want people to see.
Why is marketing important?
Marketing is vital to any business, whether they like it or not. With many people using technology daily, your target audience is now online, and it’s crucial you know how to reach this audience because you don’t have a business without them.
There are many different types of digital marketing and marketing tools available. Over the next couple of weeks, we will give you tips and tricks on different aspects of marketing, from Search engine optimisation (SEO) to targeted messages and advertising campaigns.
Search Engine Optimisation is one of the better-known techniques, and this is something that you can begin to do on your websites in the pages and articles you have already written and in any blog posts or new content you post.
It is the practice of structuring your website content in such a way as to catch the attention of the search engine indexing programs and get them to rank your site for the search terms you want to show up for.
It is also possible to use paid Google Ads to promote your website so that it shows up when people search for certain words or phrases. This is something that is a specialist area as it is very easy to spend a lot of money on advertising without managing to make a decent return on your investment. For paid search, you must have someone who knows what they are doing and can drive sales rather than just clicks to your website.
Stay tuned! Make sure you’re following us on social.
