16 Jun 2023
In today’s jobs market, many recruiters find it increasingly challenging to find the right staff. The once-popular jobs pages in the local papers are no longer as successful simply because of the reduced lack of interest in reading the ‘paper’, so employers are having to look for candidates elsewhere.
Most recruiters have taken the leap from print to online adverts, but some are still wary of the perceived pitfalls of online recruitment. There can be a downside to online job advertising, most notably increased applications from candidates who are in no way suitable for the job, for example, overseas candidates trying anything to help them move into the UK, and those who have to be seen to be applying for jobs, even though they are unqualified for the positions for which they are applying. However, the benefits still outweigh the pitfalls by far.
Here are our top 5 reasons why you should be advertising online:
1. Reaching an Increased Audience
Advertising jobs online means you could potentially capture a large audience of relevant candidates. With many job boards now in operation within the UK, whichever you choose you’ll be sure to reach people who are interested in your job. Many of today’s job boards share their jobs across other sites (sometimes known as aggregator sites), so even if potential candidates aren’t registered with the site you plump for, there’s every chance they’ll see the job somewhere else!
2. You can include more information
Job boards usually allow recruiters to post unlimited text in their adverts. On that basis, you can include everything you want to about the job, with no restriction. This is helpful because you can list all the skills you seek, the experience you need, information about organisational culture, benefits and career prospects. The more information you include, the better your chances of targeting the right people and ensuring those without the right skills, qualifications or experience don’t apply.
3. It speeds up the process
Advertising online can be done in an instant. You don’t have to wait for publication dates, you can just add jobs online when you want to. The additional benefit here, of course, is that you can close jobs too, so when you’ve either appointed or have reached the optimum number of candidates, you can turn the advert off and prevent anyone else from applying.
4. 24 Hour Exposure
Job boards are open for business 24 hours a day, 365 days a year. That means candidates can look for jobs and apply, whenever they want. Again, this will increase your applicant numbers as most people usually have online access for most of the day.
5. And finally – it’s easy to do!
Advertising jobs online is easy (for most!). Most job boards allow recruiters to set up their own account, and list their own jobs. Payment online makes that part of the process quick and straightforward, and there’s generally no need for any third-party input.
If you're in the market for hiring new talent, explore the options with Our Bob - click HERE to see how we can work for you!
