11 Jul 2019
There’s a lot of competition in the recruitment industry, which makes standing out as a recruiter or a recruitment agency difficult.
Businesses are sick of getting the same sales pitches and email messages, which is why standing out among the crowd is important, therefore your company’s marketing strategy needs to be unique.
Coming up with a unique marketing strategy means you need to think outside the box. You need to think of creative ways of marketing your company. But first, see if you can answer these questions:
How are you different from other agencies?
What benefits do you offer?
How are you unique as a company?
Once you’ve answered them, you’ll either have basic beginnings and understanding on where to take your marketing plan, or you will be thinking, ‘my company isn’t really different from any other agency’. At this point, it’s worth thinking about how to make your company different or focus on one point. i.e, do you offer the best possible service to clients that unusual to other companies?
If you’ve not implemented a marketing strategy previously, it could be the perfect time for a slight rebrand. Add a catchy tagline, update your website design, think of what company values and messages you want people to see.
Why is marketing important?
Marketing is vital to any business whether they like it or not. With many people now using technology on a daily basis, your target audience is now online and it’s important you know how to reach this audience because without them, you don’t have a business.
There are many different types of digital marketing and marketing tools available and over the next couple of weeks, we’re going to be giving you tips and tricks on different aspects of marketing, from Search engine optimization (SEO) through to targeted messages and advertising campaigns.
Stay tuned! Make sure you’re following us on social.